Safi Seid 1

Tunisia’s Presidential Elections 2014: campaign posters, public communication and political marketing

In this last phase of electoral campaigning, our presidential candidates have flooded television and radio stations to present their political programs. While some have limited public communication to a discourse concerning the constitionally-imposed attributes of a president, others appeal to undecided voters with a discourse devoted to populist issues, and still others have made far-fetched promises that are well beyond their capacity to keep.