On July 2, The Guardian announced that the British government had concluded a contract with advertising agency M&C Saatchi for a communications campaign to benefit the Tunisian government. The revelation, fueled by the declarations of Britain’s ambassador to Tunisia and statements made by the spokesman for Tunisia’s Presidency, shed light on the growing implication of foreign countries in Tunisia under the convenient pretext of « strengthening capacities ». A problem all the more critical because it is the Tunisian government requesting foreign assistance.
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