Many Tunisians buy their goods from small shops. But before those goods reach local shops, they pass through a series of middlemen who shape the final price. In the groceries sector, this includes wholesalers and “dawarjis”—independent transporters with vans who buy goods from wholesalers and sell them to small retailers. A new startup is trying to sell an alternative supply chain system using online tools, but many prefer the way business is done currently.