Lobbying 4

Radwan Masmoudi: Soft Power Arm of Tunisia’s Islamists

Since the president’s sweeping decisions announced on July 25, Ennahdha member Radwan Masmoudi has waged a media war against Kais Saied. A controversial figure, Masmoudi has long juggled between his activities in civil society and in politics. And this is not the first time that his statements have elicited so much controversy and raised questions about his connections both within and outside of Tunisia.

Why has Ennahdha signed on with controversial American PR firm Burson-Marsteller?

Ennahdha’s lack of transparency around its agreement with Burson-Mersteller gives rise to inevitable suspicion that the transaction, contrary to encouraging «free and fair elections in Tunisia» might in fact undermine them. Ambiguity around the financial aspect of the deal (“Fees and expenses to be determined at a later date,” reads the official registration document) is a particular concern after political parties’ financial mismanagement in past elections.