PR 3

Kannou, Tunisia’s sole female presidential candidate and would-be fairytale ending to democratic transition

The symbolism of being the first and only female in the running for president is at once a defining strength and weakness of Kannou’s candidacy. Aside from this factor and given her dynamism in an election that is largely based on personality, Kannou’s lack of specific, pragmatic socio-economic project proposals limits her potential outstanding status amongst her political rivals in this election in spite of what international media might have liked to idealize.

Tunisia’s Presidential Elections 2014: campaign posters, public communication and political marketing

In this last phase of electoral campaigning, our presidential candidates have flooded television and radio stations to present their political programs. While some have limited public communication to a discourse concerning the constitionally-imposed attributes of a president, others appeal to undecided voters with a discourse devoted to populist issues, and still others have made far-fetched promises that are well beyond their capacity to keep.

Why has Ennahdha signed on with controversial American PR firm Burson-Marsteller?

Ennahdha’s lack of transparency around its agreement with Burson-Mersteller gives rise to inevitable suspicion that the transaction, contrary to encouraging «free and fair elections in Tunisia» might in fact undermine them. Ambiguity around the financial aspect of the deal (“Fees and expenses to be determined at a later date,” reads the official registration document) is a particular concern after political parties’ financial mismanagement in past elections.