3ich Tounsi has been the subject of lots of talk over the past months, suscitating a number of questions in its overexposure. Mega-events with ambiguous objectives, copiously-sponsored television and internet ads, opaque funding sources—such characteristics render 3ich Tounsi a veritable extra-terrestrial to the non-profit world, especially when it comes to the association’s discourse which has become more and more openly political.
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