A buxom young woman steps lightly from the water, carrying a jug at her hip and holding her sefsari above her head. Hooped earrings hanging down to her throat, bangles on her wrists, gold coins across her chest. She emerges, barefoot onto a muddy shore strewn with—red bottle caps, a packet of Camel blue cigarettes, empty plastic bottles. A fare 18th century maiden in a most unlikely environment. The scene is one of many diffused via Zabaltuna, a digital campaign that denounces Tunisia’s waste management problem, an increasingly noxious environmental and public health issue especially since 2011.